E GR FILE LATEST VERSION BY MAHESH SANGANI AND TEAM DATE 21/7/2017
When your business strategy pivots to target a new audience, your SEO
strategy needs to follow suit. Roy Hinkis shares four quick tips on how
to pivot your SEO strategy on a dime, positioning yourself to earn
relevant traffic and higher rankings.Recently I made the shift to
freelancing full-time, and it’s led me to participate in a few online
com munities for entrepreneurs, freelancers, and small business owners.
I've noticed a trend in the way many of them talk about SEO;
specifically, the blocks they face in attempting to “do SEO” for their
businesses. Again and again, the concept that "SEO is too hard to stay
on top of... it’s always changing" was being stated as a major reason
that people feel a) overwhelmed by SEO; b) intimidated by SEO; and c)
uninformed about SEO.And it’s not just non-SEOs who use this phrase. The
concept of “the ever-changing landscape of SEO” is common within SEO
circles as well. In fact, I’ve almost certainly used this phrase myself.
To answer that question, we have to separate the theory of search engine optimization from the various tactics which we as SEO professionals spend so much time debating and testing. The more that I work with smaller businesses and individuals, the clearer it becomes to me that although the technology is always evolving and developing, and tactics (particularly those that attempt to trick Google rather than follow their guidelines) do need to adapt fairly rapidly, there are certain fundamentals of SEO that change very little over time, and which a non-specialist can easily understand.
Download :- Clickhere
To answer that question, we have to separate the theory of search engine optimization from the various tactics which we as SEO professionals spend so much time debating and testing. The more that I work with smaller businesses and individuals, the clearer it becomes to me that although the technology is always evolving and developing, and tactics (particularly those that attempt to trick Google rather than follow their guidelines) do need to adapt fairly rapidly, there are certain fundamentals of SEO that change very little over time, and which a non-specialist can easily understand.
Download :- Clickhere